Not all mercatique consultants are created equal
People I interviewed (HMA) discover through hidden mercatique assets, how to engage the preneur. How to esthétique a system specifically for them and implement it over time, usually 3 to 6 months. These results come embout through a systematic series of proven steps.
What consultants do is create a jaloux selling sentence. Several top companies have great USP’s and take Toyota, who is recognized as number one due to reliability. Solid Comfort, the furniture maker says in their USP: “On-time delivery 99.9% of the time.” It was an élément of their ten pixel pledge.
Another USP would be: “We offer a 10-point promise of reliability to help increase your butins.” This USP is helping Solid Comfort to performance sales for 2 consecutive years. They have included it in their bulletin. They integrated it on their débit cards and on their web secteur. I must emphasize to HMA consultants that the beauty of this mercatique system is that steps 1 and 2 (of 8) can have such a powerful percussion; USP and Integration.
Even the sales people who call now talk embout their “on-time delivery guarantee”.
I would also say that we have been learning over the years. That through all these stories and case studies, there were some mentors who failed and some HMA mentors will. There will be some USP’s that don’t work. If I can pinpoint the number one reason it doesn’t work, it’s that salespeople haven’t gotten around to it and sold it to customers.
#mercatique #consultants #created #equal
